Over the past year, TikTok has seen a massive influx of users. With 89 Million U.S. Downloads in 2020, and 69% of U.S. Teenagers being Regular TikTok Users, the preference of shorter visual based content is clear. Since the app's algorithm circulates content via sound popularity, the type of content on TikTok is more audio-visual based, and less focused on traditional engagement rate measures of likes, shares, etc., and more focused on authentic niche content. This algorithm has given rise to the “democratization of content” -- essentially, that anyone can go viral on TikTok. The platform is not subject to the same follower chain as instagram, making the influencers that arise out of the platform, primed to make engaging and entertaining videos. In fact, in 2020 alone, the U.S. TikTok influencer engagement was at 18%, much higher than the international influencer average, at 15.86%.
Because of this massive access to consumers, brands like Chobani, Verizon, and Amazon have begun campaigns with TikTok influencers. It’s a part of the “go where your consumers go mentality”, that has clearly been paying off. As of 2021, SeatGeek dedicates 15-20% of their advertising budget to TikTok. Chipotle as well has seen massive ROI, with their #ChipotleLidFlip challenge seeing 100K videos engaging across the platform, and a consequent 800K increase in sales.
TikTok has and will continue to provide brands with an incredible influencer market base.
Mefluence is the one of the few influencer marketing platform to allow its users to connect to TikTok. With Mefluence’s TikTok feature, get access into a whole new consumer base, and market more effectively to consumers swayed not by branded posts, but by users that genuinely review products, and upload authentic content. Browse through a user’s TikTok page to see if their aesthetics and values align with your brand, and immediately invite them to join your campaign.
It’s easy, automated and effective.
Sign up for Mefluence to find authentic TikTok influencers today!